Big Giant Ice Cream Sign on Route 25 in Asheville, North Carolina

by John Margolies

Return to the golden age of roadside America through this striking fine art print by celebrated photographer John Margolies. Taken along US Route 25 in Asheville, North Carolina, this image captures the distinctive lettering, impressive three-dimensional soft serve ice cream cone and red and white neon sign of the "Big Giant Hamburgers & Pure Soft Ice Cream" roadside establishment.

A long-time chronicler of America’s vanishing roadside commercial architecture, Margolies embraced the larger than life nature of these eye-catching signs. This striking print offers a taste of nostalgic retro pop art and Googie design for contemporary home, kitchen, or office settings.

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