Holiday Inn Sign in Rome, New York

by John Margolies

Through this photograph of the Holiday Inn sign at Rome, New York, by John Margolies, one can experience a great example of Americana from the middle of the 20th century. The photographer is known to have made a collection of signs and architecture of the period; in particular, he emphasizes the bright typography, googie-inspired neon design, and green and yellow color scheme used on the sign.

This poster is an excellent work of architecture analysis and is a must-have for those interested in collecting pieces of pop culture history and art prints of American roadside architecture of the 1950s.