El Portal Motel Sign on Santa Rosa Avenue in Santa Rosa, California

by John Margolies

Take a trip back to the mid-twentieth century California through the eyes of photographer John Margolies with his famous image of the El Portal Motel sign on Santa Rosa Avenue in Santa Rosa, California. Noted for his decades-long effort to preserve the dynamic roadside architectural structures of America, Margolies has managed to perfectly capture the distinctive fonts of this Santa Rosa Avenue landmark. With its impressive Southwestern design and promise of roadside relaxation, this print is a beautiful example of Americana.

It will make a perfect statement for anyone who loves vintage neon signs, classic cars, and the open road.