Sun Valley Motel Sign on Alameda Street, Route 90 in El Paso, Texas

by John Margolies

This photograph by John Margolies displays the aged, Sun Valley Motel sign on Alameda Street, Route 90 in El Paso, Texas, featuring bright neon pink colors and classic Southwestern flair. Rising up against the clear blue sky, the sign boasts a cartoon cowboy, lasso embellishments, and a pink arrow that says "Bienvenidos - Mi Casa Es Su Casa," as well as vintage signage promoting HBO, cable television, and kitchenettes. The discerning eye of Margolies has captured the distinct typography, textures, and charm of mid-century roadside Americana.

This piece will make an excellent addition to any lover of vintage neon signs, Southwestern decor, or roadside photography.