Foster's Freeze in Los Angeles, California

by John Margolies

Caught on film under the early morning light, this fine art photograph by John Margolies captures the famous Foster's Freeze stand, located on Glendale Boulevard in Los Angeles, California. One of the photographs featured in Margolies’ celebrated Roadside America Archive, currently stored at the Library of Congress, the photo emphasizes the mid-century design of this roadside establishment – from the neon “Little Foster” sign atop the building to the overhang featuring burgers, shakes, cones and sundaes.

John Margolies traveled across the United States for almost forty years in order to capture the ephemeral beauty of the 20th-century roadside culture.