Sirloin Stockade Sign in Hobbs, New Mexico

by John Margolies

Shot against the blue sky of New Mexico, this classic photograph by John Margolies captures the life-sized Sirloin Stockade sign in Hobbs. With its large hand-painted fiberglass steer and orange letters, this photograph records the unusual and oversized road side advertising that marked the commercial highways in America during mid to late 20th century.

A notable item for collectors of roadside attractions, old signs, visual Americana, and documentary photography of the 1970s and 1980s.

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