Ranch's Drugs in West Palm Beach, Florida

by John Margolies

Embrace the colorful, dying vernacular of mid-20th century America with this stunning photographic print by renowned cultural chronicler John Margolies. Taken in 1990, this archival print highlights the unmistakable sign of Ranch's Drugs in West Palm Beach, Florida. Recognized for his impeccable sense of color, typography, and sunny commercial landscapes, Margolies captured the distinctive character of pre-homogenization Floridian business prior to the rise of modernism. The print features an angular stacked stone sign marked by a traditional neon-topped Rx symbol and crowned with a carved mortar and pestle atop a bright blue Florida sky.

Printed on archival fine art paper, this photograph will bring plenty of retro nostalgia, southern sunshine, and mid-century graphic design sensibilities to any space.