Tastee Freez Ice Cream Sign in Santa Fe, New Mexico

by John Margolies

Experience traditional Americana with this stunning original fine art photograph from legendary architectural photographer John Margolies. Taken on his renowned road trips across North America, this colorful photograph features the famous mid-century neon and signage from the historic Tastee Freez in Santa Fe, New Mexico.

For decades, Margolies traveled around America taking photographs of the disappearing commercial architecture and its unique characters, typography, and charm. The vibrant photograph from Santa Fe captures the distinctively retro style of the Southwest region, mixing elements of pop culture from the 1950s and 1960s with the enduring appeal of New Mexico.