Rainbow Motel Sign in New London, Wisconsin

by John Margolies

Capture the glory days of American automobile culture with this colorful fine art photograph by architectural historian and photographer John Margolies. This captivating photograph captures the Rainbow Motel sign in New London, Wisconsin—a classic example of Googie style commercial roadside architecture of the mid-century period. Featuring a weather-beaten sign with script neon letters, vertical typography, and a striking multi-colored starburst decoration on top of the lattice, the rainbow sign contrasts beautifully against the azure blue background and puffy clouds. Margolies photographed roadside America throughout his long career in order to capture the whimsical and nostalgic essence of the travel culture of the 20th century.

This great quality art print will be a wonderful choice for lovers of classic Americana, mid-century fans, vintage signage aficionados, or anyone who wants a little bit of nostalgia in their home, office, or studio.