The Roaring 20's Sign in Grants, New Mexico

by John Margolies

Travel back in time with this fascinating picture of The Roaring 20’s sign in Grants, New Mexico, taken by the well-known architectural historian and photographer John Margolies. Renowned for his lifelong effort of capturing the disappearing vernacular architecture of the American highway, Margolies captures the quirky and bold nature of roadside culture during the 20th century.

This amazing photograph is one of the many wonderful prints taken by Margolies featuring a weathered neon sign which epitomizes the essence of Route 66 Americana. It is not only a photograph but a wonderful time capsule of mid-century design and typography.