Rainbow Motel Sign on B-90 in Livingston, Montana

by John Margolies

Join in the appreciation of traditional Montana fishing culture and mid-20th century Americana with this evocative photograph of the legendary Rainbow Motel sign on B-90 in Livingston, Montana. Taken by renowned architectural photographer John Margolies, this photograph displays the unusual design of a green and teal trout logo, complete with script “Rainbow,” and set beneath a tall, sky blue “MOTEL” pole and crowned by a red fish weather vane. Against a bright and vividly blue background, this photograph showcases the whimsical graphic artistry of the era of road trips in America. Over his lifetime, Margolies worked tirelessly to preserve this unique vernacular architecture through his photography.

Printed on high-quality archival paper with excellent color saturation, this photograph is a perfect addition to any living room, cabin lodge, office, or gallery space.