El Rebozo Restaurant Sign in Ukiah, California

by John Margolies

Return to the glory days of roadside America through this fantastic photograph from 1991 of the El Rebozo Restaurant sign in Ukiah, California, taken by world-renowned photographer John Margolies. Famous for his devotion to preserving commercial folk art, Margolies demonstrates the graphical beauty of this charming roadside sign. The sign, which takes its name from the traditional Mexican shawl, serves as a colorful reminder of mid-century neon signage and independent business.

This wonderfully preserved photograph from the John Margolies Roadside America Archive at the Library of Congress can be purchased now as a quality archival print.