Crest Theater in Fresno, California

by John Margolies

Photographed by architectural photographer John Margolies, this beautiful color photograph portrays the unique neon sign and Streamline Moderne architecture of the Crest Theater located in Fresno, California. Constructed in 1928 as the Warner Theatre and later named the Crest in 1954, this theater is a memorable testament to the mid-century entertainment industry in the Central Valley of California. Through John Margolies’ photographs, known for capturing America’s roadside architecture in the 20th century, the vibrant vertical lettering of this theater comes alive.

This photograph is an invaluable asset for those interested in mid-century movie palace history.