Draft Beer Sign in Seaside Heights, New Jersey

by John Margolies

Representing the epitome of roadside vernacular architecture from the middle of the century, this captivating photograph taken by architectural historian John Margolies is one of the great examples of the famous "Draft Beer" sign at the legendary boardwalk of Seaside Heights in New Jersey. This photograph superbly captures the characteristic commercial typographic design and pop art nature of the American coastal towns from the 20th century. Known for capturing the disappearing beauty of American roadside, Margolies demonstrates the nostalgic atmosphere, geometric playfulness, and unique local spirit of the Jersey Shore.

This amazing photograph works well as a perfect historical document of vintage neon signs, American bar culture, and era of automobile road trips.