Rosebud Motel Sign, Entire Sign on Route 30 in Columbus, Nebraska

by John Margolies

Experience a taste of American roadside culture from the 20th century with this picture taken by the famed architectural photographer John Margolies. This image depicts the classic Rosebud Motel sign, located on Route 30 in Columbus, Nebraska, showcasing its characteristic typography, neon frame, and aesthetic of the era. Set against a bright blue sky, this sign is decorated at the bottom with a decorative wagon wheel framed by green shrubs.

This print is a genuine piece of American Lincoln Highway culture from the middle of the 20th century.