Horseless Carriage Museum Billboard in Rockerville, South Dakota

by John Margolies

Featured in the collection of roadside photographer John Margolies, this striking color photograph shows the Horseless Carriage Museum billboard in Rockerville, South Dakota. The photo is taken to show a full-sized hand-painted cutout of a blonde showgirl dressed in cowboy attire beside hand-painted signs. It depicts a whimsical promotional strategy, unique fonts, and the folk art style used during mid-twentieth century American road trips.

This photograph, printed on high-quality art paper, will add charm to your room.

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