Enter Booth City in Seaside Heights, New Jersey

by John Margolies

Step back to the time of neon-lit, sun-drenched glory of Jersey Shore with this unique archival print from the work of the famous architectural photographer John Margolies. Taken in 1978 as part of his famous Roadside America series that is currently held in the Library of Congress, this photograph preserves the colorful visual culture of the boardwalk of Seaside Heights.

Capturing the quintessentially welcoming "Enter Booth City" invitation, Margolies’s camera catches the old-school architecture, painted signs, and charm of the Mid-Century coast of New Jersey’s amusement park scene. Characterized by vibrant colors, strong documentary qualities, and deep passion for roadside Americana, this photograph takes you right into the heart of vintage shore culture.