Cuban Liquors on Scenic Highway in Baton Rouge, Louisiana

by John Margolies

Enframe an important part of American roadside culture with this beautiful print by famous photographer John Margolies. This photograph, taken in 1980, showcases the iconic neon palm tree sign and 1950s script used on the signage of Cuban Liquors, which is a landmark on Scenic Highway in Baton Rouge, Louisiana. It is through the characteristic blue sky background, direct eye view, and colored isolation techniques that Margolies immortalizes these pieces of commercial signs as 20th century Googie and Tiki architecture.

Essential for those interested in Louisiana culture, typography, and Americana.