Eckerds Drug Sign on Main Street in Columbia, South Carolina

by John Margolies

This photograph of the colorful signage of the Eckerd’s Drug Store on Main Street in Columbia, South Carolina, was taken by the highly acclaimed architectural critic and photographer, John Margolies (1940–2016).

An accomplished architectural critic and photographer who took photographs for more than four decades of the rapidly vanishing vernacular architecture along the roadsides, neon, and commercial icons in America, John Margolies took this particular photograph with the characteristic style of clean and simple composition and clear lighting without the contemporary distractions. This photo is ideal for lovers of American history and the vernacular architecture of the Southern states of America during the middle of the 20th century.