Polar King Ice Cream Sign on Route 40 in Vernal, Utah

by John Margolies

For nearly 40 years photographer John Margolies traversed the United States and documented America's roadside attractions. From eccentric architecture to vintage signs to pure kitsch, Margolies beautifully captured a largely bygone era. All of the photographs in this series have been digitally restored to their original brilliance by our team of expert conservators.