Mountain Village Billboard on Route 178 in Bull Shoals, Arkansas

by John Margolies

Take a trip back to the glory days of road tripping in America through this beautiful photograph taken by acclaimed architectural historian and photographer John Margolies. This print shows a bright orange roadside sign that advertises Mountain Village 1890 ("Historic Ozark Town") with its illustration of "Free Pony Rides," and its lower arrow sign indicating Bull Shoals Caverns, all found along Route 178, Bull Shoals, Arkansas.

John Margolies was known for photographing the colorful, quirky, and rapidly vanishing commercial vernacular of 20th century America against a backdrop of clean, clear blue sky. With retro serif lettering and classic Ozark tourism flair, this piece is perfect for aficionados of Americana, retro road trip aesthetics, vintage signage, and architectural history. Bring a touch of true mid-century highway history into your home or office décor.