Kohr's Orange Boardwalk in Seaside Heights, New Jersey

by John Margolies

Indulge your pure Jersey Shore nostalgia through this stunning 1978 photograph from the celebrated Roadside Americana photographer, John Margolies. This photograph is an exemplar of Margolies’ trademark low-eye, architectural photograph style, featuring the famous Kohr’s The Original food truck on the boardwalk of Seaside Heights, New Jersey. With its massive three-dimensional pop-art sculptures of strawberry soft-serve, chocolate twist cones, and big oranges, and the vintage typography that advertises Fresh Fruit Orangeade, Waffles & Ice Cream, and Italian Ice – this photograph captures the golden age of coastal pop culture.

This photograph of Margolies’, which is archived by the Library of Congress as part of America’s disappearing roadside architecture, is printed in high-definition and vibrant primary colors.