El Palomino Motel Sign in Grand Junction, Colorado

by John Margolies

Captured by renowned roadside architecture photographer John Margolies, this vibrant photograph showcases the iconic neon sign of the El Palomino Motel in Grand Junction, Colorado. Celebrated for documenting America's disappearing roadside landmarks, vintage motels, and mid-century commercial architecture, Margolies transforms this classic Googie-inspired sign into a lasting symbol of Western travel history.

Featuring bold lettering, a striking horse graphic, and vibrant colors, the image reflects the distinctive style of post-war American highway advertising. Preserved in the John Margolies Roadside America Collection at the Library of Congress, this print celebrates the nostalgia of classic road trips, mid-century design, and the rich roadside heritage of Colorado.