Boardwalk Store, Skilo in Wildwood, New Jersey

by John Margolies

In this striking image from his legendary archive of roadside architecture, John Margolies has captured perfectly the spirit of the New Jersey Shore in its purest form. This print features the eye-popping "BIG WINNER" sign and "WILDWOOD SKILO" neon letters that epitomize the unique character of the popular boardwalk attractions from the mid-20th century.

A must-have for fans of vernacular architecture, retro signs, and nostalgic scenes from the coast.

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